Monday, January 3, 2011

To My Floral Colleagues - Great Guide for New Years Resolutions

Courtesy of our partners at the Society of American Florists (SAF)

10 Resolutions Fit for a Progressive Floral Business Owner






Just in case you had not yet gotten around to making any New Year’s resolutions (or would like to have a few more to add to the list), SAF is happy to throw a few your way to consider. But we give you more than a resolution, we equip you the tools to help make it happen!



Whether you choose to tackle one, a few or all of these, we hope you also will resolve to reach out to SAF staff for support in 2011. We are here to help you grow your business — and we resolve to do whatever we can to do that!



I resolve to:





Improve my shop’s rankings on search engines.



Button up my bridal operations so weddings becomes a profit center of my business.



Give my staff the recognition they deserve.



Improve relationships with funeral directors.



Help give the floral industry a bigger voice on Capitol Hill.



Mix, mingle — and learn from — my fellow florists.



Learn from my mistakes.



Report negative publicity about flowers so SAF can respond immediately.



Get more media exposure for my business and learn how to interview like a pro.



Do more marketing to existing customers and stay on their radar with regular communication.

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