Paris Hilton’s appreciation of her fans is behavior to mimic in your flower shop.
By Katie Hendrick
Paris Hilton’s penchant for stilettos, mini skirts and designer handbags may seem more suited for the club scene than a flower shop, but beneath the heiress’ party girl persona, you find “a marketing genius who reinforces her personal brand daily,” according to Exotic Flowers’ Rick Canale.
In a recent blog post, the Boston florist identifies Ms. Hilton’s salient qualities that would be an asset in his shop, primarily her treatment of her fans.
“Paris realizes every fan matters, just like Exotic Flowers realizes every customer matters,” Canale writes. He points out that when a fan requests an autograph, her response is “Of course!”, the same answer a salesperson should give a flower buyer, no matter the question. She also actively uses Twitter to engage her fanbase.
In addition, Hilton “lives out loud,” using her energy and enthusiasm to build her brand. “Arrested, vilified and x-rated: Paris’ star only shines brighter,” Canale writes. “She turns lemons into lemonade and rarely hurts anyone in the process.”
And while (surely) your shop has avoided the scandal of a sex tape or DUI conviction, running a business inevitably involves a few hiccups. Be sure you and your staff know: A botched order is no time to hide in shame. Call the customer using a cheery, confident tone to talk about how you can make it up to them.
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