Courtesy of our partners at the Society of American Florists (SAF)
10 Resolutions Fit for a Progressive Floral Business Owner
Just in case you had not yet gotten around to making any New Year’s resolutions (or would like to have a few more to add to the list), SAF is happy to throw a few your way to consider. But we give you more than a resolution, we equip you the tools to help make it happen!
Whether you choose to tackle one, a few or all of these, we hope you also will resolve to reach out to SAF staff for support in 2011. We are here to help you grow your business — and we resolve to do whatever we can to do that!
I resolve to:
Improve my shop’s rankings on search engines.
Button up my bridal operations so weddings becomes a profit center of my business.
Give my staff the recognition they deserve.
Improve relationships with funeral directors.
Help give the floral industry a bigger voice on Capitol Hill.
Mix, mingle — and learn from — my fellow florists.
Learn from my mistakes.
Report negative publicity about flowers so SAF can respond immediately.
Get more media exposure for my business and learn how to interview like a pro.
Do more marketing to existing customers and stay on their radar with regular communication.
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